Blanche

The scent of clean laundry — pure and minimalist.

Blanche was launched by Byredo in 2009 and composed by Jérôme Epinette. It draws its inspiration from whiteness and purity, like the scent of clean laundry.

Aldehydes and white rose give an impression of radiant cleanliness. Peony and neroli form a delicate heart, then musk and sandalwood leave a soft, luminous trail.

It is one of the Swedish house’s most popular fragrances.