Goddess

Goddess was born from an idea put into words by perfumer Amandine Clerc-Marie: “powerful kindness.” Launched in summer 2023, this Burberry women’s fragrance tells of a quest for self, made of strength, confidence and generosity.

The perfumer wanted vanilla to be far more than a base note. She used three expressions of it, obtained through different extraction methods: a luminous vanilla infusion; a vanilla “caviar,” a novel and richer ingredient; and a darker absolute that brings a milky, mysterious facet. To brighten this gourmand heart, she added luminous lavender, with touches of ginger and cocoa.

Goddess is also Burberry’s first refillable fragrance. Its bottle bears a golden label inspired by gabardine, the house’s historic fabric, and a golden medallion. The campaign, photographed by Mario Sorrenti, features French-British actress Emma Mackey among a pride of lionesses, a symbol of strength and female solidarity.

The fragrance quickly gave rise to a whole family of flankers.