Good Girl

It all starts with a provocative name and a conviction: a woman doesn’t have to choose between being “good” and being daring. In 2016, Carolina Herrera, the house founded in New York by the Venezuelan designer, launched Good Girl, developed by her daughter Carolina A. Herrera, creative director of fragrances.

The bottle is a provocation in itself: a stiletto pump in deep midnight blue that became, within months, one of the most photographed objects in perfumery. Inside, perfumers Louise Turner and Quentin Bisch translated the same duality. On one side, the light of jasmine sambac and tuberose; on the other, the gourmand shadow of tonka bean and cocoa, awakened at the top by almond and coffee.

This contrast between flower and gourmandise made Good Girl an instant success, first in the United States and then around the world. The fragrance spawned a whole family of flankers — Very Good Girl, Good Girl Blush and many more — and its masculine counterpart, Bad Boy, presented in a lightning-bolt bottle.