Bloom

A lush, natural garden of white flowers.

Bloom was launched by Gucci in 2017. It was the first fragrance created under the creative direction of Alessandro Michele, and it was composed by Alberto Morillas.

It evokes a garden of white flowers in full bloom. Tuberose and jasmine form its heart, and Rangoon creeper, rarely used in perfumery, adds a floral, powdery facet.

Its opaque pink bottle, with a retro label, recalls antique apothecary bottles.